Instant coffee gets a bad rap. To be fair, this reputation isn’t exactly unearned; there’s the general lack of coffee quality, harsh temperatures and chemicals used in production, and granules not fully dissolving, to name a few concerns. It’s a no-brainer that homemade and café coffee is what you should turn to if you want quality. But what if instant coffee didn’t have to be synonymous with compromise?
First off, what is instant coffee? Fresh Cup defines this simply as “instant coffee is brewed coffee that is dehydrated into crystals. When you’re ready to be caffeinated, just add water, hot or cold, and it is instantly ready to drink.” Side note; I think the phrase “when you’re ready to be caffeinated” stems from the original purpose of instant coffee, now though I would like to think it falls within “when you’re ready to enjoy a cup of coffee.”
The Case for Instant Coffee (and Why it’s Sometimes Okay)
Still, there are moments when convenience trumps ritual. Picture this: You’re a three-day hike away from civilization, you have only the gear essential to survival strapped to your back, and your hands are numb from the bitter mountain air. What you wouldn’t give for a quality cup of coffee to warm your bones and give you the boost to make it to camp. Sadly, there are no outlets on the surrounding trees, and the home grinder and espresso machine are far, far too heavy.
Or how about: You’ve slept through your alarm after far too little sleep, and you’ve barely gotten your kid in the car between calls to work and mouthfuls of toast. Your regular stop at your local coffee shop is not in the cards for today. We’ve all felt that rush, where you just need one easy win to tip the scales in your favor.
Why We Chose Summit Fuel
We love quality coffee in all forms. Since the days of operating out of owner’s Tanis and Chris’ garage, we have been committed to the ideal of inspiration. Inspiration to learn new skills, keep business local, and focus on quality. We’re honoured that you continue to choose us to fuel you on your journey. Summit Fuel is an extension of that same commitment to inspiration, a way to bring great coffee to the trail, the work truck, or the early morning rush.
“Summit Fuel is an extension of that same commitment to inspiration, a way to bring great coffee to the trail, the work truck, or the early morning rush.”
Why YOU Should Choose Summit Fuel
Simply put, Summit Fuel Instant checks all our quality and delicious boxes. It’s made with our locally roasted coffee and also created into instant coffee in YYC! Why try it? Instant Coffee is just so dang convenient, and sometimes that’s what is needed. But don’t just take our endorsement. Pick up some packs the next time you visit our café!
Fuel your next summit — wherever it may be.
Connect
Instagram: @devils_head_coffee
Facebook: @Devil’s Head Coffee
Email: [email protected]